Interesting, helpful and relevant articles and news for realtors, from the people shooting listings every day.
This week, Alex and Oliver sit down with Phil Maurion, founder of Visual Advantage, one of the longest-running real estate media companies in Canada. Phil started Visual Advantage nearly two decades ago and has grown it into a team of around 20 people — with some photographers sticking with him for 10–15+ years. So we…
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Scroll any real estate feed and notice which videos make you stop. Chances are that it isn’t the smoothest gimbal shot; it’s a person speaking directly to you about a house, a street, or a market. People naturally pay attention to other people, and real estate marketing that puts a real person on camera taps…
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Working with Delta Hotels was an amazing experience. I was given the chance to first do a test run and photograph a mock bedroom to see if we were a good fit. A few months later, I was called back to shoot all of the amenities and a few more bedrooms. This ended up being…
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Lighting a room to create a mood is so important to make it stand out. I see too many real estate photos from others that are dull or where lighting and tones are completely uniform throughout the entire picture. The problem is that nothing stands out and there are no accents on any part of…
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A strong listing campaign works. Beautiful photography, a well-cut video and a clean listing presentation pull buyers attention and drive showings; that part isn’t in question. Your marketing is doing a second job at the same time, selling your brand. It’s that second job that determines whether you win the next listing. Every property you…
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The buyers you want to reach are already watching on Reels, Shorts, TikTok; in checkout lines and on couches across Niagara, Hamilton, Mississauga, Guelph….. Short form video isn’t a trend to evaluate anymore; it’s the format your audience consumes daily. The only question is whether your listings show up there. Here’s how to make it…
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A buyer scrolling through listings tonight will give your property a few seconds before deciding whether to tap or keep moving. That first impression — one photo, one thumbnail — does more heavy lifting than the price, the description or even the neighbourhood. It’s the moment the marketing starts working…. or doesn’t. After 16 years…
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It goes without saying that the vast majority of people shop for homes online. With the help of realtors and the many real estate websites available out there, it’s very easy and convenient to search for homes on the internet. Home shoppers can browse, compare, book viewings, and more; all from the comfort of their…
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