LIGHTING IS EVERYTHING
Lighting a room to create a mood is so important to make it stand out. I see too many real estate photos from others that are dull or where lighting and tones are completely uniform throughout the entire picture. The problem is that nothing stands out and there are no accents on any part of the room. The problem for clients using pictures that are dull and lacking excitement is that their advertising won’t stand out. There won’t be that moment where the viewer stops and is captivated by the ad, potentially losing on that moment where the reader is interested in reading more about their product.